Your Shopper Marketing Experts

Est. 2000 | Los Angeles, CA

A CPG Shopper Marketing agency helping brands find and engage shoppers online and in-store to drive measurable sales.

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Shopper behavior has fundamentally changed.

A woman shopping with a cart, near vegetables and a large smartphone displaying a green check mark, indicating successful grocery order

In the grocery category, shopper behavior has shifted more in the past few years than in the prior two decades. CPG brands are navigating increased fragmentation, more retailer demands, and faster decision cycles — but those that adapt their shopper marketing strategies have a clear opportunity to win at shelf, online, and across retail media ecosystems.

Shopper marketing is no longer confined to in-store execution. The lines between brick-and-mortar and eCommerce have blurred as shoppers rely on digital touchpoints to discover, evaluate, and purchase products. At the same time, retailers now expect brands to invest meaningfully in their owned retail media networks, making it increasingly complex to plan, execute, and scale performance across platforms.

For more than 20 years, we’ve helped CPG brands build effective shopper marketing programs by selecting the right retail partners, activating the right tactics, and optimizing investment to maximize ROI.

Our team integrates strategy, creative execution, and performance optimization to operate as a true extension of our clients’ internal teams.

  • Beverage

    VP of Digital & Ecommerce | Beverage Brand
    I wanted to restate my appreciation for matrixx. I am so grateful for the opportunity to work with a best-in-class team. Thank you for not only teaching me but managing retailer shopper in such a detailed and diligent manner. You are truly an extension of our brand and I especially appreciate the constant flexibility and calm during some chaotic times.

  • Deli

    Director of Trade Marketing | Deli Brand
    The team at Matrixx is simply incredible. They understand the grocery industry unlike any other company, and their services have provided both immediate and long-term growth and success for our brands.

  • Refridgerated Dairy

    Retail Promotions Manager | Refrigerated Dairy Brand
    The collaboration between Sales, Marketing and Matrixx on this cross promotion with our brand was outstanding. Leveraging Matrixx to create a highly impactful in-store + digital plan saved our team time and headaches plus the results speak for themselves.

engage shoppers & drive sales.

We craft OMNI CHANNEL CPG campaigns designed to

From shelf to screen, we craft integrated programs that amplify what's working and build what's missing while connecting key stakeholders across marketing and sales teams.

INTEGRATED STRATEGY

Our deep retailer and vendor network gives your brand the right contacts, better pricing, and a more informed and better prepared seat at the table.

RETAIL + VENDOR RELATIONSHIPS

EXECUTIONAL EXPERTISE

We bring the bandwidth, speed, and hands-on expertise to get campaigns to market without the need for constant oversight.

DEEP PROGRAM ANALYSIS

We dig into the data so you don't have to surface clear insights, optimized ROI, and sales materials your team can actually use.

  • Digital is hot, but it’s not everything. Matrixx CPG can help build an omnichannel shopper marketing campaign with in-store merchandising, aisle and shelf signage, in-ad features, demos, sampling, and custom executions.

  • Inmar, Ibotta mobile rebates, Aisle, Click to Card, Walmart Cash, Kroger BCC, Universal Mobile Offers (UMOs) and more. Stack with trade? Don’t stack with trade? We’re your CPG shopper marketing strategy partner for these decisions.Inmar, Ibotta mobile rebates, Aisle, Click to Card, Walmart Cash, Kroger BCC, Universal Mobile Offers (UMOs) and more. Stack with trade? Don’t stack with trade? We’re your CPG shopper marketing strategy partner for these decisions.

  • Description text goes here
A person holding a large paper tote filled with colorful vegetables including a pumpkin, tomatoes, a zucchini, and leafy greens.

HOW MATRIXX HELPS BRANDS THRIVE in cpg

In-Store Signage & Sampling

Digital is hot, but it’s not everything. Matrixx CPG can help build an omnichannel shopper marketing campaign with in-store merchandising, aisle and shelf signage, in-ad features, demos, sampling, and custom executions.

Traditional + Digital Offers, Coupons & Loyalty

Inmar, Ibotta mobile rebates, Aisle, Click to Card, Walmart Cash, Kroger BCC, Universal Mobile Offers (UMOs) and more. Stack with trade? Don’t stack with trade? We’re your CPG shopper marketing strategy partner for these decisions.

Navigating the Growing List of Retail Media Networks

From Instacart to Criteo to Walmart Connect to Kroger KPM, we’ve got you covered with strategies that maximize ROI and win the online shelf by balancing spend between SPAs and Onsite Display, and looking beyond ROAS to measure incremental impact.

Engaging Consumer Promotions

Excite your retail partners and their shoppers with giveaways, sweepstakes and contests around product launches, micro-moments, and key purchase periods.

Product Reviews & Influencers

Matrixx CPG can help improve product ratings & reviews to increase digital conversion, and work with influencer partners to support product launches at retail, helping boost brand trust and authenticity.

Engaging & Shoppable Offsite Ad Campaigns

Social, Mobile, Online Video, CTV & more - let us help you build a media campaign to support your shopper marketing goals, respecting and optimizing JBP commitments.

CPG Shopper Marketing Consulting

Too many vendors to keep track of? Not sure who’s worth the chat? Unsure what coupon value to use, which stores allow signage, lead times for activations, or simply where to start? Matrixx can take as much or little of this off your plate as you like.