Matrixx CPG Brings Cinco de Mayo to the the Southeast with Flavorful Pork Rind Nachos and Exclusive Savings
This Cinco de Mayo, shoppers in the Southeast can elevate their celebrations with bold flavor and festive inspiration, thanks to a new shopper marketing partnership led by Matrixx CPG, a leading shopper marketing agency. The program unites four powerhouse brands—Lindsay Olives, Cabot Cheese, 4505 Chicharrones, and La Mexicana Salsa—to showcase a crave-worthy Pork Rind Nachos recipe that’s perfect for any festive celebration.
Running throughout the spring season, this integrated campaign delivers inspiration and value across multiple touchpoints:
In-store visibility through at-shelf signage and in-store flyer callouts to guide and incentivize shoppers toward participating products.
Digital content integration via a comprehensive partnership with I Heart Publix, providing recipe ideas and product highlights that drive trial and purchase.
A “Stock Up & Save” offer on featured items, creating even more incentive to try the full recipe lineup.
Shoppable display ad campaigns on Instacart, enabling easy add-to-cart experiences for online shoppers.
“This program brings together delicious ingredients and strategic omnichannel execution to engage shoppers right where they are—both in-store and online,” said Erin Bailey, Chief Client Officer at Matrixx CPG. “We’re thrilled to help shoppers discover a fresh way to enjoy Cinco de Mayo with this exciting flavor-forward collaboration.”
The featured Pork Rind Nachos recipe maximizes crunch by using 4505 Chicharrones as the base, topped with melty Cabot Cheese, zesty La Mexicana Salsa, and briny, bold Lindsay Olives—a fun, protein-rich, keto-friendly twist on a classic party favorite.
The campaign runs from mid-April to early May at grocery locations across the Southeast.