StackAdapt Success Story

In an awareness campaign for Challenge Butter, Matrixx CPG Shopper Marketing was looking for a multi-channel platform with scalable targeting tactics to drive high video completion rates (VCR) and click-through rates (CTR) during key seasonal events. They turned to StackAdapt’s contextual placements and diverse inventory, and were able to surpass benchmarks for all KPIs, successfully driving brand awareness for Challenge Butter during the highly-anticipated baking holiday season.