La Chona x Walmart Connect - The Power of Lifestyle Creative

Case Studies
Written By Al Morales

After launching at Walmart in 2024, La Chona engaged Matrixx CPG, a Walmart Connect Partner Network Premium Agency Partner, to help pilot a new lifestyle creative test on Walmart’s Sponsored Brand ad product while expanding its investment by over 30% in the first half of 2025. The results of the test drove a +176% increase in the campaigns CTR. Read the full case study here.

Al Morales
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